About BrandWave
Built from the inside out
BrandWave exists because someone spent 20 years inside this industry before building anything for it.
Background
A degree most people in this industry don't have
Jenna Nelson holds a BS in Event Management from the Rosen College of Hospitality Management, one of the top hospitality programs in the country.
With over 20 years as a corporate event planner and destination management professional, she has executed hundreds of events, from intimate VIP experiences to productions with 50,000+ attendees.
Active member of MPI, ILEA, and TWESA.
100+
Venues. The same problem, every time.
Jenna worked directly, one-on-one, with over 100 venues across the country. Every size, every type.
Almost always the same issue, capable owners running businesses on tools that were never designed for how venues actually operate. Contracts going out late because they had to be built manually. Deposits sitting untracked. Calendars that couldn't tell the difference between two rooms in the same building. Inquiries arriving Friday night and answered Monday morning, after the prospect had already toured somewhere else. That last problem became the starting point for a better first step for venue inquiries.
Why BrandWave Exists
I stopped recommending workarounds and built the real thing
BrandWave connects the full event booking lifecycle, inquiry, calendar, contracts, payments, communication, and marketing, in one system built specifically for venues.
Not adapted from a general business template. Built for this.
What's Different
Built From Inside the Industry. Not From the Outside Looking In.
Every decision came from consulting experience
Every workflow and automation in BrandWave came from direct experience inside real venues, not from a product roadmap built by people who had never run a tour, chased a deposit, or managed three simultaneous events on a Saturday.
Built for independent venues specifically
Not adapted from enterprise hospitality software. Not a general small business CRM with a venue template bolted on. Built from the start for the independent venue owner running a real operation without a full sales department behind them.
Honest about what it's for and what it's not
BrandWave is not the right fit for hotel sales departments, venues with complex catering operations, or enterprise multi-location groups. Knowing that makes every recommendation more credible, and means every venue that signs up is actually the right fit.
BrandWave for Events is built and operated out of Nashville, Tennessee, one of the most active event and hospitality markets in the country.
If You're Evaluating BrandWave, Start Here
The calculator shows what your current setup is likely costing you. The demo call is where we figure out whether BrandWave is the right fit, and if it's not, Jenna will tell you that too.