BrandWave Privacy Policy

1.Information We Collect

2.How We Use Information

• provide, operate, configure, maintain, and improve BrandWave
• create and administer accounts, permissions, subscriptions, and billing
• process purchases, renewals, usage charges, refunds where applicable, and payment disputes
• deliver onboarding, implementation, consulting, training, support, and professional services
• send transactional, account, security, support, scheduling, and service communications
• send marketing emails, SMS, newsletters, webinar invitations, and promotional communications subject to applicable law and preferences
• personalize content, recommendations, workflows, and user experience
• provide AI-enabled and automated functionality
• analyze traffic, usage, conversion, performance, and product engagement
• prevent fraud, abuse, security threats, spam, and policy violations
• comply with law, respond to legal requests, and enforce agreements
• develop aggregated or de-identified insights, benchmarks, and service improvements

3.Legal Bases for Processing

Where applicable law requires a legal basis, we process personal information based on one or more of the following: performance of a contract, your consent, compliance with legal obligations, protection of vital interests, and our legitimate interests in operating, securing, improving, and marketing our business, provided those interests are not overridden by applicable privacy rights.

4.Email, Text Messages, and Calls

If you provide an email address or phone number, we may use it for account notices, appointments, support, transactions, service updates, marketing, webinars, and other relevant business communications, subject to consent and applicable law.

• You may unsubscribe from marketing email using the link in the message.
• You may opt out of promotional SMS by replying with the stated opt-out keyword, such as STOP, where applicable.
• Opting out of marketing does not prevent transactional, security, support, or service-related communications.
• Message and data rates may apply depending on your carrier and plan.

5.Cookies, Analytics, and Advertising Technologies

We and our providers may use cookies, pixels, tags, scripts, local storage, session replay or analytics technologies, and similar tools to remember preferences, maintain sessions, measure performance, understand usage, detect fraud, support advertising, and improve websites and funnels.

You can adjust browser controls to limit cookies. Some browsers and devices also provide privacy signals. Because standards and legal requirements differ, our response may vary by jurisdiction and technical capability. Disabling certain technologies may affect site or platform functionality.

6.How We Disclose Information

We may disclose personal information to:

• hosting, platform, CRM, communications, email, telephony, analytics, security, and support providers
• payment processors, billing providers, financial institutions, and fraud-prevention services
• AI providers, integration partners, contractors, and professional service providers
• advertising, marketing, social media, and event or webinar service providers
• attorneys, accountants, insurers, auditors, and other professional advisors
• government agencies, courts, regulators, law enforcement, or other parties when legally required or necessary to protect rights and safety
• a buyer, investor, lender, successor, affiliate, or transaction participant in connection with financing, merger, acquisition, reorganization, or sale of assets
• other parties at your direction or with your consent

We do not sell personal information for money in the ordinary course of business. Some analytics, advertising, or cross-context behavioral advertising practices may be considered a sale, sharing, or targeted advertising under certain state laws, depending on how they are configured and used.

7.White-Label and Third-Party Platform Processing

BrandWave is delivered through a combination of Company-managed services and third-party or white-label infrastructure. Information submitted through BrandWave may be hosted, transmitted, stored, analyzed, or otherwise processed by third-party platform providers, telecommunications carriers, email providers, payment processors, AI providers, hosting services, and integrations that support the Services.

Third-party websites, applications, social networks, payment services, and integrations that you choose to use are governed by their own privacy policies. We are not responsible for the privacy practices of services we do not control.

8.Artificial Intelligence and Automated Processing

BrandWave may offer AI-enabled or automated tools for content generation, summaries, transcription, chat, voice, routing, workflows, websites, recommendations, and related functions. Information submitted to those features may be processed by the Company and applicable AI or platform providers to generate outputs, operate the feature, prevent abuse, and maintain or improve service quality.

Do not submit highly sensitive or regulated information into AI-enabled features unless we have expressly confirmed in writing that the intended use is supported and all required agreements and safeguards are in place. AI outputs should be reviewed before use or reliance.

We may use automated systems to detect spam, fraud, abuse, security events, or violations. We do not ordinarily use BrandWave to make decisions that produce legal or similarly significant effects about consumers on the Company's own behalf. Customers are responsible for their own automated decision-making activities conducted through BrandWave.

9.Data Roles and Customer Responsibilities

For information we collect directly about visitors, prospects, subscribers, and customers for our own purposes, the Company generally acts as the business or controller. For Customer Data processed on behalf of a BrandWave customer, the customer generally determines the purposes and means of processing, and the Company may act as a service provider or processor.

BrandWave customers are responsible for:

• providing legally required privacy notices to their contacts and end users
• obtaining required consents for marketing, messaging, recording, tracking, and data collection
• responding to privacy requests concerning data they control
• configuring retention, permissions, integrations, and data practices appropriately
• not uploading regulated data unless the supported configuration and required agreements are in place

10.Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including providing Services, maintaining accounts, completing transactions, meeting legal and accounting obligations, resolving disputes, preventing fraud, and enforcing agreements.

Retention periods vary based on the type of information, service configuration, contractual commitments, legal requirements, security needs, and whether the information is contained in backups, logs, or systems maintained by third-party providers. Customer Data may become inaccessible after account termination and may be deleted after a commercially reasonable period, subject to law and applicable agreements.

11.Security

We use commercially reasonable administrative, technical, and organizational safeguards designed to protect personal information. Measures may include access controls, authentication, encryption in transit where supported, monitoring, vendor management, and incident-response procedures.

No system or transmission method is completely secure. We cannot guarantee that unauthorized access, disclosure, alteration, loss, or misuse will never occur. Customers are responsible for securing their credentials, devices, user permissions, integrations, and connected systems.

12.Regulated and Sensitive Information

BrandWave is not automatically configured for every regulated use. Do not submit protected health information, full payment card data, government-issued identifiers, biometric information, or other highly regulated or sensitive information unless we have expressly confirmed in writing that the use is supported and all required configurations, agreements, and safeguards are in place.

A reference to HIPAA, encryption, privacy, or security functionality does not by itself make a customer's use compliant. Compliance depends on the customer's configuration, notices, consent practices, access controls, workflows, and applicable contracts.

13.Your Privacy Rights

Depending on your location and applicable law, you may have rights to:

• request access to or a copy of personal information
• request correction of inaccurate information
• request deletion of certain information
• request restriction of or object to certain processing
• request portability of certain information
• withdraw consent where processing is based on consent
• opt out of marketing communications
• opt out of certain sales, sharing, targeted advertising, or profiling where required by law
• appeal a decision concerning a privacy request where applicable

We may verify your identity and authority before completing a request. We may deny or limit requests where permitted by law, including when an exception applies or when we process information solely on behalf of a BrandWave customer. If your request concerns data controlled by a BrandWave customer, we may direct you to that customer or assist the customer as required by contract and law.

14.U.S. State Privacy Disclosures

Residents of states with comprehensive consumer privacy laws may have additional rights concerning access, correction, deletion, portability, targeted advertising, sale or sharing, and certain profiling. We do not discriminate against individuals for exercising rights protected by law.

To submit an applicable request, use the privacy or legal contact method published on the BrandWave website or in our communications. Please identify your state of residence and the right you wish to exercise. Authorized agents may be required to provide proof of authority.

15.International Users

The Company is based in the United States. If you access BrandWave from outside the United States, your information may be transferred to and processed in the United States and other locations where our providers operate. Privacy protections in those jurisdictions may differ from those in your country.

Where required, we may use contractual or other lawful transfer mechanisms. Customers serving individuals outside the United States are responsible for determining whether additional notices, agreements, consent mechanisms, or transfer safeguards are required for their use of BrandWave.

16.Children's Privacy

BrandWave is intended for adults and business use. We do not knowingly collect personal information directly from children under 13 for our own business purposes. If we learn that we collected such information in a manner requiring deletion, we will take reasonable steps to delete it. BrandWave customers are responsible for determining whether their own use involves minors and for complying with applicable law.

17.Business Transfers

Personal information may be transferred or disclosed as part of a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or other business transaction. The recipient may continue to process the information consistent with this Policy, applicable law, and any notices provided in connection with the transaction.

18.Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in law, technology, vendors, services, security practices, or business operations. We will update the date above and may provide additional notice when a change is material. Continued use after the effective date is subject to the updated Policy to the extent permitted by law.

19.Contact Us

Adaline's Playroom LLC, doing business as Maverick Events & Consulting

1416 Eagle View Boulevard, Antioch, Tennessee 37013, United States

BrandWave product and services

Use the privacy or legal contact information published on the BrandWave website or in your billing communications to ask a question or submit a privacy request.